In this appointment, we are going to talk about Autoresponder for Beginners. We know that autoresponder is one of the tool for list building, which every marketers must have. We already know what autoresponder is and what it can do.
There are many autoresponders in the market so as a beginner, you are looking at which one should you use?
I think as a beginner, cost is the most important factor. Next is ease of use and support. Then comes the features they provide but usually we just need the basic ones like capture names and send scheduled emails to start building our list. Since cost is the main factor for beginners, we shall review the cost information here with some of the popular autoresponders in the market – Aweber, GetResponse, iContact, and MailChimp. Also we introduce a new kid in the block called INinbox.
Aweber is the most popular and most recommended by many experienced marketers. It was founded in 1998 by Tom Kulzer. Since then, they have 120,000+ customers. You can sign up for just $1 in the first month. After that, you pay $19 per month. You can have up to 500 subscribers with unlimited emails. Have a look at their features over here.
GetResponse is another leading autoresponder. It was launched in 1999 by Simon Grabowski. Till today, they have a customer base of 350,000. You can sign up for a 30-days free trial. After that, you pay $15 per month with 1000 subscribers. You can view the rest of their features over here.
MailChimp started in 2001 by both Ben Chestnut and Dan Kurzius. MailChimp is free for lists of up to 2,000 subscribers. It’s free forever and you can send out 12,000 emails in a month. The cheaper plan that they have is $10 per month for 500 subscribers with unlimited emails. According to some reviews, their features are not as powerful as Aweber or GetResponse.
iContact started in 2003 by both Aaron Houghton and Ryan Allis. You can sign up for free. The free trial account is only limited to those numbers of subscribers and email messages. The cheaper plan is $10 per month for 250 subscribers. What features do they have?
INinbox is the most recent autoresponder in the market. It was founded by Tim Bekker. You can get started with 2000 contacts and 20,000 emails for free. If you need more, you pay $3.95 per month for 5000 contacts with unlimited emails. Let’s have a look at their features.
If you need something free to start out, you can select either with MailChimp or INinbox as they are both free. Both autoresponders allow you to have a list of 2000 subscribers and 12,000 to 20,000 emails per month which I think is good enough for beginners. There will be certain features not available in the free version but the basic features are there. Although iContact can also be free but I am not sure what is their limitation on the number of subscribers and email messages. It was not clearly specified in their website.
As for ease of use and support, it depends on each individual’s needs and expectation. Only when you try out the program then you can know which one is best for you. For me, I started off with GetResponse because of the 30-days free trial over Aweber’s $1 sign-up. At that time, I only got to know them because both are the leaders in email marketing solution. Both have been in the market for more than ten years.
Frankly speaking, I did not explore much on the rest of the features other than creating opt-in forms and sending out scheduled emails during that trial period. Naturally when the trial expired, I continue with the monthly subscription for 1000 subscribers which the cost is affordable for me. Since then I did not change my autoresponder service with GetResponse because the user-friendly interface and the support has met my needs and expectation. But maybe some day, I may try other autoresponders as well for cost reason or feature reason. So, the decision is yours.
Still my advise is get an autoresponder service as soon as possible if you want to automate your online business and start building you list right from the beginning.
Does this article helps you? What other autoresponder do you use other than the one stated here? Share your view below.