Whether you have done this for some time and are running out of ideas or you are new to email marketing and not sure what type of content to create, you’ll find these ideas on how to create new content for your email marketing can offer you. It’s a great way to expand your list by keeping your existing subscribers and getting more new subscribers at the same time.
Your goal is to have relevant content on your site that will attract visitors and turning them into leads. Always keep this question in mind “What’s in it for me?” That’s what visitors are always asking themselves before signing up for what you have to offer. Your task is to make sure whatever you are offering can answer their question or solve their problem so that they are willing to subscribe.
Let’s take a look at some of the content that can attract your visitor.
E-book or whitepaper
Start by writing blog posts that talk about the same topic(s) and then combine them to make an e-book or whitepaper. If you feel that the blog is too short, write more posts. Feel it out as you go.
How to Guides
People want to know how to accomplish all kinds of things. All you need to do is create a simple guide for your visitors that they can download. For example, if you sell an analytics product, then create a guide on how to effectively use this kind of product.
Top Industry Trends
This could be the top 5, top 10, etc. whatever you have to work with. Write a quick introduction on these new developments in your niche. Write about these developments telling the reader what is your opinion for each of them.
Create a video of the product
Videos have become very popular today. It is much easier for anyone to upload a video and then share it with your customer and prospects. Create a video showing all the features of your product, how to accomplish a specific goal, or anything else. Then use that video to lead them into the sales funnel.
Checklist
Create a checklist that is made up of steps that your visitor can use to solve a specific problem. For example, if your visitor is looking to use Facebook pages, you could create a checklist that guides them through the process.
With these five types of content, you can use any of them to engage your visitors and have them commit to being a subscriber. Why not give them a try?
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