Understanding what Content Marketing is

content marketingWhat is Content Marketing? Maybe you have some rough idea or maybe you do not know. It’s alright as I was once in your state. That’s why you are here in this Content Marketing Clinic to find out more and understanding what Content Marketing is all about.

Basically, Content Marketing is some kind of marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e books, infographics, case studies, how to guides, question and answer articles, photos, etc.

CM-attract-customerIt is a critical component that provides valuable information or data to attract, engage and convert visitors into potential customers. In simple words, the primary focus of Content Marketing is on building the trust and relationship and creating positive sentiment with the customers.

Content Marketing is very effective at helping you to gain loyal reader and build credibility online at the same time. Many marketers shy away from this particular online marketing strategy due to the investment of time and effort it must take. Creating content however is not as hard as many perceive it to be and the results are much long lasting than any other methods of advertising.

Content Marketing differs from traditional advertising in that it is a “two way” street rather than a “one way” transfer of information. Old school marketing would involve text which focuses primarily on promoting services or products. Phrases such as “new and improved”, “low rates”, “best price”, “on sale now”, and “excellent customer service” are utilized to convince and sway the customer to buy.

Trust and valueIn contrast, the savvy content marketer will offer information that helps the reader in fixing a problem or understanding an issue. The content is thought provoking, insightful, and relevant. It often encourages comments and dialogue while resulting in longer and future visits. The reader is left intrigued with a desire to learn more and a sense that you are genuinely an expert within your niche. You have built rapport and established credibility with your reader without even meeting them.

As a new marketer, you should start with article writing. Article writing when integrated with the other forms of marketing make a great long term tool to help drive traffic to your primary websites to capture leads, make sales and build your downline.

Marketing costs a lot of money but does not always bring in all the sales. Trying to find something that is financially suitable is difficult but that is where content marketing will help. A good content marketing strategy is technically priceless but it is economically great. For many, it only requires time to create the posts and have them posted – in some cases, it could actually pay you!

Personally, I think having a good content marketing plan is essential. Whenever someone is looking for something whether a product, service or information about a company, they will check for information that have been written on the internet.

In the next appointment, we will talk about article writing as the first part of Content Marketing.

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